Balkan Campers is a camper van rental service for adventurers and couples travelling along the Balkan route. The company had already formed a strong brand community around their service.

ARTICO immediately recognized the great potential of influencer marketing for Balkan Campers’ social media channels. Together they developed an individual media & marketing concept.

Letting micro-influencers tell their authentic travel stories turned out to be a great success. Balkan Campers has now made influencer marketing a permanent part of their social media marketing strategy.