As part of the international Fix Auto network, Fix Auto Erlangen specialises in high-quality bodywork and paint – a specialist workshop whose quality depends on well-trained tradespeople.

To win exactly these skilled workers, ARTICO filmed authentic recruiting videos on site for the key roles of auto body technician and painter – close to the daily work and with a clear employer message instead of an interchangeable job ad.

Building on these videos, ARTICO set up the social recruiting campaign across the Meta channels and targeted it precisely at suitable candidates in the region. The connected applicant portal made incoming applications easy to process directly and clearly.