Yodobashi Camera is one of the leading Japanese retailers specialized in electronic products. Since 2018 Yodobashi is partnering with Austrian based full-service agency Zooom, taking their branding to the Xtreme.

After identifying delivery as an important part of Yodobashi’s brand experience, Zooom and Yodobashi launched the concept of Yodobashi Delivery Xtreme, combining classic delivery service and extreme sports.

Yodobashi’s 2021 campaign featured Downhill Longboarding. Being one of the top European Downhill Longboarders ARTICO's CEO Nikolay was hired as the athlete for Yodobashi’s new campaign video.