FPV Goes Automotive: How the Car Industry Uses FPV Drones in Advertising (Part IV)

The automotive industry runs on a kind of innovation that inspires. No surprise, then, that it was among the first to see the potential of FPV drones in advertising. In this part we celebrate some of the finest FPV moments in automotive advertising.

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FPV and automotive, a perfect match

Innovation, dedication, passion. That spirit unites the companies in the automotive industry. Every car is built individually for its owner, much like our client projects at ARTICO.

Have you ever seen an FPV drone’s view of a car driving through a scenic landscape? Probably yes. The automotive industry was among the first to put FPV clips in their advertising. For FPV drones that was a breakthrough – the industry’s creative work pushes us to realize even our boldest video concepts.

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Magical moments of FPV advertising

Automotive advertising has used FPV shots as highlights for a while, but a spot made entirely of FPV footage was long the exception. That’s exactly what makes the next project special.

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JohnnyFPV set a new standard when he pitched a complete FPV advertising concept to Porsche. The idea of an FPV-only video is special on its own, and the result is even better. Beyond the editing, we love how he tells a story that fits the character of Porsche: the car holds up in the heat of summer as well as the cold of winter. After release, the video went viral and paid off on the brand image.

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Our own automotive project

We also contributed FPV drone shots to a video production for Autohaus München Trudering. Next to the Porsche video, this one is more classic. One of the great strengths of FPV drones is exactly that – capturing unusual perspectives inside and outside buildings.

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FPV as a competitive advantage

The automotive industry has taken a leading role when it comes to FPV clips in advertising. FPV drones create fresh visuals that noticeably lift video performance. FPV clips keep drawing public attention and can be a real competitive advantage – especially when your competitors still rely on old-school advertising.

We’re convinced FPV is an opportunity for any business. Give it a try and see how people react to your new video.

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Any questions about FPV advertising or your next project? Reach out to our team without any obligation – we’re happy to help with advice and hands-on support.

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So long,
Nikolay Keller